Location
Hilton Waikoloa Village, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
7-1-2025 12:00 AM
End Date
10-1-2025 12:00 AM
Description
Narrative persuasion is a well-acknowledged powerful strategy. Yet there is limited work that showcases the connections between the amount of narrative content in a text and its persuasive power. We measured and compared the amount of narrative content in texts that are considered to hold more persuasive power versus less. Our investigation focused on three types of online contexts: reviews, discussions, and news. Our results show that in online reviews and discussions, persuasive texts tend to have more narrative content, whereas depending on the topic fake news may not differ from real news in terms of the amount of narrative content. One implication of the findings is that human beings’ intrinsic need to connect and the lack of connection support in social media communications amplify the persuasive power of any communication strategy that attempts to fill that need.
Recommended Citation
Xiao, Lu; Zikre, Aadil; and Karkhanis, Yash, "Narrative Persuasion in Social Media: Case Studies of Reviews, Discussions, and News" (2025). Hawaii International Conference on System Sciences 2025 (HICSS-58). 5.
https://aisel.aisnet.org/hicss-58/dsm/influencers/5
Narrative Persuasion in Social Media: Case Studies of Reviews, Discussions, and News
Hilton Waikoloa Village, Hawaii
Narrative persuasion is a well-acknowledged powerful strategy. Yet there is limited work that showcases the connections between the amount of narrative content in a text and its persuasive power. We measured and compared the amount of narrative content in texts that are considered to hold more persuasive power versus less. Our investigation focused on three types of online contexts: reviews, discussions, and news. Our results show that in online reviews and discussions, persuasive texts tend to have more narrative content, whereas depending on the topic fake news may not differ from real news in terms of the amount of narrative content. One implication of the findings is that human beings’ intrinsic need to connect and the lack of connection support in social media communications amplify the persuasive power of any communication strategy that attempts to fill that need.
https://aisel.aisnet.org/hicss-58/dsm/influencers/5