Social Media Influencers and Influencing

Examining the Influence of Issue Advocates on Public Engagement with Climate Change on Facebook: A Longitudinal Study (2014-2023)

Aimei Yang, University of Southern California

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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Introduction to the Minitrack on Social Media Influencers and Influencing

Fang Wang, Wilfrid Laurier University
Samira Farivar, Carleton University

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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Narrative Persuasion in Social Media: Case Studies of Reviews, Discussions, and News

Lu Xiao, Arizona State University
Aadil Zikre, Syracuse University
Yash Karkhanis, Syracuse University

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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Social Media Impersonation and Verification Badge

Zihong Huang, Texas Tech University
Yi Gao, Texas Tech University
De Liu, University of Minnesota

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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The Impact of Minority Influencers: Exploring Consumer Reactions to Social Media Content

Amy Pei, Northeastern University
Keran Zhao, Pennsylvania State University
Pankhuri Malhotra, University of Oklahoma

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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Virtual Influencer Marketing: From Social Identification to Parasocial Relationship

Guoqing Yin, Beijing Foreign Studies University
Yanli Pei, International Business School Beijing Foreign Studies University
Samira Farivar, Carleton University
Fang Wang, Wilfrid Laurier University
Shan Wang, University of Saskatchewan

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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