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Schedule
2025
Tuesday, January 7th
12:00 AM

Evaluating the Impact of Storytelling on B2B Social Media Engagement: An AI-driven approach

Harold Boeck, École des sciences de la gestion
Seyed Habib Hosseini Saravani, Université du Québec à Montréal
Maryam Bahra, École des sciences de la gestion
Benoit Bourguignon, École des sciences de la gestion

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

12:00 AM

Fundraiser Magic: The Impact of Personalized Solicitation on Online Donation Campaigns

Wenqi Shen, Virginia Tech
Reza Barkhi, Virginia Tech
Kamran Razvan, Click & Pledge

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

12:00 AM

How Social Media Platforms Enhance User Engagement in Organizational Contexts: A Systematic Literature Review

Lin Lin, Friedrich-Alexander University Erlangen-Nürnberg
Ward Van Zoonen, Univeristy of Jyvaskyla
Christian Koehnlein, Friedrich-Alexander University Erlangen-Nürnberg
Klaus Moser, Friedrich-Alexander University Erlangen-Nürnberg

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

12:00 AM

Introduction to the Minitrack on Digital and Social Media in Enterprise

Ester Gonzalez, California State University, Fullerton
Yen-Yao Wang, Auburn University
Tawei Wang, DePaul University

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM