Location
Hilton Hawaiian Village, Honolulu, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
3-1-2024 12:00 AM
End Date
6-1-2024 12:00 AM
Description
Fear appeal has been widely explored in designing information security messages. However, our understanding of how to design an effective one has yet to be fully explored. This study aims to enhance the effectiveness of fear appeal messages by drawing upon Aristotle’s rhetorical theory (pathos, logos, ethos appeals). Furthermore, we employ the elaboration likelihood model (ELM) as a bridging framework to integrate the fear appeal literature with leadership literature, explaining which messaging styles are more effective under different leadership styles (transformational vs. transactional leadership). Therefore, this paper provides a significant theoretical contribution to the fear appeal literature. We anticipate that our planned experiment will yield substantial managerial implications, enabling security managers to strategically craft security compliance messages tailored to the leadership style within their organization.
Recommended Citation
Kim, Sumin; Ko, Minsek; and Paul, Chinju, "The Application of Rhetorical Theory in Designing Effective Information Security Messages for Different Leadership Styles" (2024). Hawaii International Conference on System Sciences 2024 (HICSS-57). 10.
https://aisel.aisnet.org/hicss-57/in/behavioral_is_security/10
The Application of Rhetorical Theory in Designing Effective Information Security Messages for Different Leadership Styles
Hilton Hawaiian Village, Honolulu, Hawaii
Fear appeal has been widely explored in designing information security messages. However, our understanding of how to design an effective one has yet to be fully explored. This study aims to enhance the effectiveness of fear appeal messages by drawing upon Aristotle’s rhetorical theory (pathos, logos, ethos appeals). Furthermore, we employ the elaboration likelihood model (ELM) as a bridging framework to integrate the fear appeal literature with leadership literature, explaining which messaging styles are more effective under different leadership styles (transformational vs. transactional leadership). Therefore, this paper provides a significant theoretical contribution to the fear appeal literature. We anticipate that our planned experiment will yield substantial managerial implications, enabling security managers to strategically craft security compliance messages tailored to the leadership style within their organization.
https://aisel.aisnet.org/hicss-57/in/behavioral_is_security/10