Location
Hilton Hawaiian Village, Honolulu, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
3-1-2024 12:00 AM
End Date
6-1-2024 12:00 AM
Description
In this study, we champion netnography as a uniquely advantageous research method for both scholars and crisis management agencies. By examining a Facebook community's interactions during a health crisis, we illuminate how netnography can capture intricate social dynamics, including the level of public trust, in real time. This approach provides a nuanced, context-rich perspective often missing in traditional research methods, enhancing our understanding of crisis communication strategies. Our study underscores netnography's unique utility in crisis management, particularly its ability to document evolving communication patterns and public sentiment. This research posits netnography as an invaluable method, suggesting its wider adoption can significantly enhance the efficacy of social media as a tool for crisis communication.
Recommended Citation
Shahbazi, Maryam; Tan, Barney; and Bunker, Deborah, "Netnography for Crisis Management and Information Systems Research" (2024). Hawaii International Conference on System Sciences 2024 (HICSS-57). 5.
https://aisel.aisnet.org/hicss-57/dsm/netnography/5
Netnography for Crisis Management and Information Systems Research
Hilton Hawaiian Village, Honolulu, Hawaii
In this study, we champion netnography as a uniquely advantageous research method for both scholars and crisis management agencies. By examining a Facebook community's interactions during a health crisis, we illuminate how netnography can capture intricate social dynamics, including the level of public trust, in real time. This approach provides a nuanced, context-rich perspective often missing in traditional research methods, enhancing our understanding of crisis communication strategies. Our study underscores netnography's unique utility in crisis management, particularly its ability to document evolving communication patterns and public sentiment. This research posits netnography as an invaluable method, suggesting its wider adoption can significantly enhance the efficacy of social media as a tool for crisis communication.
https://aisel.aisnet.org/hicss-57/dsm/netnography/5