Applying Netnographic Research in the System Sciences Context—Insights, Illustrations, and Intersections

Introduction to the Minitrack on Applying Netnographic Research in the System Sciences Context—Insights, Illustrations, and Intersections

Robert Kozinets, University of Southern California
Ulrike Gretzel, University of Southern California
Tung Bui, University of Hawaii at Manoa

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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Netnography for Crisis Management and Information Systems Research

Maryam Shahbazi, University of New South Wales
Barney Tan, University of NSW
Deborah Bunker, University of Sydney

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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Netnography to uncover the new aesthetic of the zoomie

Angela Beccanulli, Università Cattolica del Sacro Cuore
Silvia Biraghi, Università Cattolica del Sacro Cuore
Rossella Gambetti, Università Cattolica del Sacro Cuore

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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Transformative Netnography: Combining Representation, Social Media, and Participatory Action Research

Robert Kozinets, University of Southern California
Lena Cavusoglu, Pacific University
Russell Belk, York University

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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