Location
Hilton Hawaiian Village, Honolulu, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
3-1-2024 12:00 AM
End Date
6-1-2024 12:00 AM
Description
To improve performance on both individual and team levels, professional sports clubs increasingly follow the push for digitalization and adopt digital technologies. While the use of digital technologies is generally associated with great potential, we still know little about the realized value of these technologies. Against this backdrop, we investigated the implementation of a tracking technology in 13 German Handball-Bundesliga clubs to explore both the potential and realized values of such technology. We organized our study as an explorative, multiple case study and collected data by interviewing both clubs’ representatives and the technology vendor. Initial results point to the realized value of tracking technologies deriving from several conversion contingencies. We contribute to the literature on information systems (IS) value creation in the context of professional sports organizations and offer initial empirical insights into the value realization process.
Recommended Citation
Konzag, Henrike and Sølvkær Schütz, Nanna, "Sports digitalization – realizing the potential value of tracking technologies in professional sports organizations" (2024). Hawaii International Conference on System Sciences 2024 (HICSS-57). 4.
https://aisel.aisnet.org/hicss-57/da/service_analytics/4
Sports digitalization – realizing the potential value of tracking technologies in professional sports organizations
Hilton Hawaiian Village, Honolulu, Hawaii
To improve performance on both individual and team levels, professional sports clubs increasingly follow the push for digitalization and adopt digital technologies. While the use of digital technologies is generally associated with great potential, we still know little about the realized value of these technologies. Against this backdrop, we investigated the implementation of a tracking technology in 13 German Handball-Bundesliga clubs to explore both the potential and realized values of such technology. We organized our study as an explorative, multiple case study and collected data by interviewing both clubs’ representatives and the technology vendor. Initial results point to the realized value of tracking technologies deriving from several conversion contingencies. We contribute to the literature on information systems (IS) value creation in the context of professional sports organizations and offer initial empirical insights into the value realization process.
https://aisel.aisnet.org/hicss-57/da/service_analytics/4