Location
Online
Event Website
https://hicss.hawaii.edu/
Start Date
3-1-2023 12:00 AM
End Date
7-1-2023 12:00 AM
Description
The development of decentralized technologies greatly facilitates the growth of user-generated content (UGC) markets. However, existing literature debates whether the decentralized UGC platform model can be economically sustainable. This study investigates the differential impacts of four voter groups, categorized by their social engagement and financial investment, on the two critical issues pertaining to decentralized UGC markets (i.e., creator popularity disparity and content contribution). We empirically tested our hypotheses using data from a leading decentralized UGC platform. The results indicate a consumer engagement tradeoff between promoting fair growth opportunities in the interest of the creators and extending the creator network in the interest of the platform. Our findings shed light on how creator popularity disparity may arise through votes from the four voter groups and their differential network externalities exerted on the creator network.
Recommended Citation
Wu, Bingyi; Liu, Charles Zhechao; Choo, Kim-Kwang Raymond; and Tsuyuguchi, Takeshi, "Voters' Impacts on Creators' Popularity Disparity and Network Size in Two-sided Decentralized User-Generated Content Market" (2023). Hawaii International Conference on System Sciences 2023 (HICSS-56). 8.
https://aisel.aisnet.org/hicss-56/in/crowd-based_platforms/8
Voters' Impacts on Creators' Popularity Disparity and Network Size in Two-sided Decentralized User-Generated Content Market
Online
The development of decentralized technologies greatly facilitates the growth of user-generated content (UGC) markets. However, existing literature debates whether the decentralized UGC platform model can be economically sustainable. This study investigates the differential impacts of four voter groups, categorized by their social engagement and financial investment, on the two critical issues pertaining to decentralized UGC markets (i.e., creator popularity disparity and content contribution). We empirically tested our hypotheses using data from a leading decentralized UGC platform. The results indicate a consumer engagement tradeoff between promoting fair growth opportunities in the interest of the creators and extending the creator network in the interest of the platform. Our findings shed light on how creator popularity disparity may arise through votes from the four voter groups and their differential network externalities exerted on the creator network.
https://aisel.aisnet.org/hicss-56/in/crowd-based_platforms/8