Crowd-based Platforms

Content Creator versus Brand Advertiser? The Effect of Inserting Advertisements in Videos on Influencers Engagement

Tengteng Ma, University of Illinois at Chicago
Yingda Lu, University of Illinois at Chicago
Yuheng Hu, University of Illinois at Chicago
Xi Chen, Zhejiang University
Yuxin Chen, New York University Shanghai

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12:00 AM - 12:00 AM

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Contract Choice, Moral Hazard, and Performance Evaluation: Evidence from Online Labor Markets

Peng Huang, University of Maryland-College Park
Yifei Wang, University of New Hampshire

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12:00 AM - 12:00 AM

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Does regulation help? The impact of California‘s AB5 on Gig Workers

Xunyi Wang, Baylor University
Yu-Wei Lin, University of Illinois at Urbana Champaign
Wencui Han, University of Illinois at Urbana-Champaign

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12:00 AM - 12:00 AM

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Impact of Brand Sponsorship on Influencers-Audience Engagement: Evidence from Analyzing YouTube Videos

Shunyuan Zhang, Harvard University
Magie Cheng, Harvard University

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12:00 AM - 12:00 AM

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Introduction to the Minitrack on Crowd-based Platforms

Pei-Yu Chen, Arizona State University
Nina Huang, University of Houston
Bin Gu, Boston University

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12:00 AM - 12:00 AM

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Platform Monetization and Unintended Consequences for Digital Cultural Markets: Evidence from a Two-sided Market for Book Promotions

Kai Zhu, Bocconi University
Qiaoni Shi, Bocconi University
Shrabastee Banerjee, Tilburg University

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12:00 AM - 12:00 AM

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Quantifying Learning and Competition among Crowdfunding Projects: Metrics and a Predictive Model

Xiexin Liu, Dickinson College
Maryam Rahmani Moghaddam, University of Iowa
Weiguo (Patrick) Fan, University of Iowa

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12:00 AM - 12:00 AM

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Signalling in Donation Crowdfunding: The Role of Mixed Product and Ideological Bundling

Bright Frimpong, Washington and Lee University
Emmanuel Ayaburi, Cleveland State University
Francis Andoh-Baidoo, University of Texas Rio Grande Valley
Xuan Wang, University of Texas Rio Grande Valley

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12:00 AM - 12:00 AM

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The Value of Social Media Customer Support During the Pandemic

Huai-Tzu Cheng, Louisiana State University
Yang Pan, Tulane University
Rudy Hirschheim, Louisiana State University

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12:00 AM - 12:00 AM

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Two-Sided Sharing Platforms: Sell Upfront Subscriptions or Not?

Haozhao Zhang, University of Texas at Dallas
Huseyin Cavusoglu, University of Texas at Dallas
Srinivasan Raghunathan, University of Texas at Dallas

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12:00 AM - 12:00 AM

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Voters' Impacts on Creators' Popularity Disparity and Network Size in Two-sided Decentralized User-Generated Content Market

Bingyi Wu, University of Texas at San Antonio
Charles Zhechao Liu, University of Texas at San Antonio
Kim-Kwang Raymond Choo, University of Texas at San Antonio
Takeshi Tsuyuguchi, Texas A&M International University

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12:00 AM - 12:00 AM

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