Credibility of Virtual Influencers: The Role of Design Stimuli, Knowledge Cues, and User Disposition
Location
Online
Event Website
https://hicss.hawaii.edu/
Start Date
3-1-2023 12:00 AM
End Date
7-1-2023 12:00 AM
Description
Virtual Influencers (VIs) are digital influencers that can look and behave like human beings but project themselves as “robots”. They influence people’s attitudes and behaviors through their presence and interaction. While human-like design can lead to acceptance, additional information about machine-like description (robot) can create conflict about the influencer’s identity and lead to unfavorable social responses. Social perceptions are also subjective. In this study, we examine the influence of human-like design, knowledge cues, and user disposition on user perceptions of VI credibility. In doing so, we present a case for the substitution of human influencers by “lesser human” counterparts in the context of social media.
Recommended Citation
Cornelius, Samia; Leidner, Dorothy; and Benbya, Hind, "Credibility of Virtual Influencers: The Role of Design Stimuli, Knowledge Cues, and User Disposition" (2023). Hawaii International Conference on System Sciences 2023 (HICSS-56). 2.
https://aisel.aisnet.org/hicss-56/in/avatars/2
Credibility of Virtual Influencers: The Role of Design Stimuli, Knowledge Cues, and User Disposition
Online
Virtual Influencers (VIs) are digital influencers that can look and behave like human beings but project themselves as “robots”. They influence people’s attitudes and behaviors through their presence and interaction. While human-like design can lead to acceptance, additional information about machine-like description (robot) can create conflict about the influencer’s identity and lead to unfavorable social responses. Social perceptions are also subjective. In this study, we examine the influence of human-like design, knowledge cues, and user disposition on user perceptions of VI credibility. In doing so, we present a case for the substitution of human influencers by “lesser human” counterparts in the context of social media.
https://aisel.aisnet.org/hicss-56/in/avatars/2