Actors, Agents, and Avatars: Visualizing Digital Humans in E-Commerce and Social Media

Credibility of Virtual Influencers: The Role of Design Stimuli, Knowledge Cues, and User Disposition

Samia Cornelius, University of Michigan
Dorothy Leidner, University of Virginia
Hind Benbya, Deakin University

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12:00 AM - 12:00 AM

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How Virtuous are Virtual Influencers? – A Qualitative Analysis of Virtual Actors’ Virtues on Instagram

Lennart Hofeditz, University of Duisburg-Essen
Lukas Erle, University of Duisburg-Essen
Lara Timm, University of Duisburg-Essen
Milad Mirbabaie, University of Bamberg

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12:00 AM - 12:00 AM

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Introduction to the Minitrack on Actors, Agents, and Avatars: Visualizing Digital Humans in E-Commerce and Social Media

Lingyao Yuan, Iowa State University
Kai Riemer, University of Sydney
Mike Seymour, University of Sydney

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12:00 AM - 12:00 AM

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Significance of Visual Realism – Eeriness, Credibility, and Persuasiveness of Virtual Influencers

Samia Cornelius, University of Michigan
Dorothy Leidner, University of Virginia
Saman Bina, Baylor University

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12:00 AM - 12:00 AM

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