Paper Number
1228
Paper Type
Complete Research Paper
Abstract
Successful diffusion of emerging technologies requires coherent ideas for their use. However, such ideas can be difficult to negotiate when the involved discursive fields differ in their beliefs and discursive frames. To analyze how such diverse fields can nevertheless co-develop a shared linguistic repertoire and coherent ‘organizing vision’, we conduct an inductive, interpretive study on the use of blockchain in the financial services industry. Drawing on interviews with 46 experts, we unpack how three different discursive fields (non-custodians, custodians, regulators) participated in the development of a 'decentralized finance' vision. We transfer these insights into a recursive process model for the guided negotiation and translation between discursive fields. Our study contributes a deeper understanding of the role of beliefs, discursive frames, and regulators for the emergence of a shared linguistic repertoire and coherent organizing vision.
Recommended Citation
Hartwich, Eduard; Roth, Tamara H.; Rieger, Alexander; Zavolokina, Liudmila; and Fridgen, Gilbert, "Negotiation and Translation Between Discursive Fields: A Study on the Diffusion of Decentralized Finance" (2024). ECIS 2024 Proceedings. 4.
https://aisel.aisnet.org/ecis2024/track20_adoption/track20_adoption/4
Negotiation and Translation Between Discursive Fields: A Study on the Diffusion of Decentralized Finance
Successful diffusion of emerging technologies requires coherent ideas for their use. However, such ideas can be difficult to negotiate when the involved discursive fields differ in their beliefs and discursive frames. To analyze how such diverse fields can nevertheless co-develop a shared linguistic repertoire and coherent ‘organizing vision’, we conduct an inductive, interpretive study on the use of blockchain in the financial services industry. Drawing on interviews with 46 experts, we unpack how three different discursive fields (non-custodians, custodians, regulators) participated in the development of a 'decentralized finance' vision. We transfer these insights into a recursive process model for the guided negotiation and translation between discursive fields. Our study contributes a deeper understanding of the role of beliefs, discursive frames, and regulators for the emergence of a shared linguistic repertoire and coherent organizing vision.
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