Paper Number

1672

Paper Type

Short Paper

Abstract

Sharing sensitive personal details including health information, i.e., Privacy Compromising Information (PCI), and emotional contents are prevalent in medical crowdfunding. Yet, their economic effectiveness is unclear and if and to what extent sharing content with emotional cues can substitute for personal information sharing in crowdfunding campaigns. We theorize an inverted U-shaped relationship between PCI sharing and campaign outcome, because sharing personal details enhances perceived authenticity but presents information overload problem. Furthermore, drawing from cue utilization theory, emotional arousal can limit the attention paid to informational content and thereby moderate the effects of PCI on campaign outcomes. We theorize that emotional cues can substitute for sharing privacy-compromising information and thereby influence campaign outcomes. The results based on a large-scale archival data of crowdfunding campaigns have implications on how to design effective campaigns while preserving the privacy of the individuals involved in the campaign.

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Jun 14th, 12:00 AM

CAN EMOTIONAL CUES SUBSTITUTE FOR SHARING PRIVACY COMPROMISING PERSONAL INFORMATION IN MEDICAL CROWDFUNDING

Sharing sensitive personal details including health information, i.e., Privacy Compromising Information (PCI), and emotional contents are prevalent in medical crowdfunding. Yet, their economic effectiveness is unclear and if and to what extent sharing content with emotional cues can substitute for personal information sharing in crowdfunding campaigns. We theorize an inverted U-shaped relationship between PCI sharing and campaign outcome, because sharing personal details enhances perceived authenticity but presents information overload problem. Furthermore, drawing from cue utilization theory, emotional arousal can limit the attention paid to informational content and thereby moderate the effects of PCI on campaign outcomes. We theorize that emotional cues can substitute for sharing privacy-compromising information and thereby influence campaign outcomes. The results based on a large-scale archival data of crowdfunding campaigns have implications on how to design effective campaigns while preserving the privacy of the individuals involved in the campaign.

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