Paper Number
1864
Paper Type
Complete Research Paper
Abstract
Despite ample evidence of the massive impacts of climate change, pro-environmental behaviour (PEB) to mitigate the negative impacts of individual and organizational activity on the environment has still not achieved the necessary adoption. Based on the widespread use of nudging, boosting, and gamification techniques in digital PEB interventions, this study aims at theoretically disentangling nudging, boosting, and gamification and meta-analytically evaluate their effectiveness in promoting PEB with digital technologies. The results show that overall digital interventions have small to medium average effect sizes on PEB (g=0.32). Further, when analysing the individual techniques, we found highly heterogeneous effects for nudging, boosting, and gamification techniques. By conceptually disentangling and quantitatively assessing the effectiveness of the intervention techniques, our study brings much needed conceptual and effectual clarity about digital PEB interventions, which is important for researchers, practitioners, and policymakers seeking new ways to promote PEB to protect the natural environment.
Recommended Citation
Ixmeier, Anne and Kranz, Johann, "The Effectiveness of Digital Interventions to Promote Pro-Environmental Behaviour: A Meta-Analysis" (2024). ECIS 2024 Proceedings. 34.
https://aisel.aisnet.org/ecis2024/track17_greenis/track17_greenis/34
The Effectiveness of Digital Interventions to Promote Pro-Environmental Behaviour: A Meta-Analysis
Despite ample evidence of the massive impacts of climate change, pro-environmental behaviour (PEB) to mitigate the negative impacts of individual and organizational activity on the environment has still not achieved the necessary adoption. Based on the widespread use of nudging, boosting, and gamification techniques in digital PEB interventions, this study aims at theoretically disentangling nudging, boosting, and gamification and meta-analytically evaluate their effectiveness in promoting PEB with digital technologies. The results show that overall digital interventions have small to medium average effect sizes on PEB (g=0.32). Further, when analysing the individual techniques, we found highly heterogeneous effects for nudging, boosting, and gamification techniques. By conceptually disentangling and quantitatively assessing the effectiveness of the intervention techniques, our study brings much needed conceptual and effectual clarity about digital PEB interventions, which is important for researchers, practitioners, and policymakers seeking new ways to promote PEB to protect the natural environment.
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