Paper Number

2194

Paper Type

Complete Research Paper

Abstract

The energy efficiency gap is a long-discussed phenomenon that describes the lack of investment in energy efficiency technology having a positive net present value. This negatively impacts the transition to carbon neutral technology. Information systems can potentially support closing this gap as it is often attributed to a lack of information or its saliency. We conduct an online experiment using a real-effort task that can be solved using energy, in order to compare the tendency of investing in an energy efficiency measure given real-time cost information against a control group. We cannot identify an energy efficiency gap but in the absence of economic advantages, participants with salient real-time cost information show a significantly lower threshold for investment in energy efficiency. Furthermore, unexpectedly, we do not find an impact of salient real-time cost information on consumption but we do find evidence for rebound effects from energy efficiency investment.

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Jun 14th, 12:00 AM

Experimental Evaluation of the Effect of Salient Real-time Cost Information on the Energy Efficiency Gap

The energy efficiency gap is a long-discussed phenomenon that describes the lack of investment in energy efficiency technology having a positive net present value. This negatively impacts the transition to carbon neutral technology. Information systems can potentially support closing this gap as it is often attributed to a lack of information or its saliency. We conduct an online experiment using a real-effort task that can be solved using energy, in order to compare the tendency of investing in an energy efficiency measure given real-time cost information against a control group. We cannot identify an energy efficiency gap but in the absence of economic advantages, participants with salient real-time cost information show a significantly lower threshold for investment in energy efficiency. Furthermore, unexpectedly, we do not find an impact of salient real-time cost information on consumption but we do find evidence for rebound effects from energy efficiency investment.

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