Paper Number
1731
Paper Type
Short Paper
Abstract
Being creative has long been thought to be out of AI’s scope. However, recent AI developments are at least able to challenge this assumption. This study contributes to the emerging literature around AI and creativity by conducting an experiment (n=102) to test if AI support improves creativity. Applying Torrance’s (1965) creativity framework allows testing which dimensions improve with AI support. The results suggest that humans collaborating with AI, on average, (1) produce more ideas, (2) produce ideas with more details, and (3) produce ideas that fall into more different categories. However, the results show that humans collaborating with AI (4) produce less original ideas than humans working independently. Providing humans access to AI increases the likelihood that each idea displays a good level of average creativity. However, it decreases the likelihood of outstanding work, which seems to be unique to human creativity at this stage of AI development.
Recommended Citation
Demir, Sercan; Fuegener, Andreas; Gupta, Alok; and Weinmann, Markus, "The Effect of AI Support on Torrance's Creativity Dimensions: Evidence from an Online Experiment" (2024). ECIS 2024 Proceedings. 17.
https://aisel.aisnet.org/ecis2024/track09_coghbis/track09_coghbis/17
The Effect of AI Support on Torrance's Creativity Dimensions: Evidence from an Online Experiment
Being creative has long been thought to be out of AI’s scope. However, recent AI developments are at least able to challenge this assumption. This study contributes to the emerging literature around AI and creativity by conducting an experiment (n=102) to test if AI support improves creativity. Applying Torrance’s (1965) creativity framework allows testing which dimensions improve with AI support. The results suggest that humans collaborating with AI, on average, (1) produce more ideas, (2) produce ideas with more details, and (3) produce ideas that fall into more different categories. However, the results show that humans collaborating with AI (4) produce less original ideas than humans working independently. Providing humans access to AI increases the likelihood that each idea displays a good level of average creativity. However, it decreases the likelihood of outstanding work, which seems to be unique to human creativity at this stage of AI development.
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