Paper Number
2280
Paper Type
Complete Research Paper
Abstract
Previous research on privacy has investigated information sharing as a single instance in time. What is not understood is how multiple instances of information sharing interact. Additionally, research has found inconsistent results on information sensitivity on disclosure. We theorise that these conflicting results are due to the anchoring and adjustment decision-making heuristic. The initial level of information sensitivity acts as an external anchoring point for subsequent sharing. Additionally, an individual’s disposition toward approach–avoidance, acting as an internal anchor, moderates the relationship between initial and subsequent information disclosure. Using a longitudinally, time-ordered experimental design, we found that while sharing behaviour of low-sensitive information is not affected by either the approach–avoidance tendencies of the individual or sensitivity level of initial information exposure, the sharing of high-sensitive information is significantly affected by both, such that disclosure is negatively influenced by initial exposure to high-sensitive details for those who display avoidance tendencies.
Recommended Citation
Hammer, Bryan; Luse, Andy; and Lowry, Paul, "Anchoring-and-Adjustment, Approach-Avoidance Disposition, and Information Sensitivity on Information Disclosure: A Longitudinally, Time-Ordered Experiment Using EEG in E-Commerce and Social Media" (2024). ECIS 2024 Proceedings. 11.
https://aisel.aisnet.org/ecis2024/track09_coghbis/track09_coghbis/11
Anchoring-and-Adjustment, Approach-Avoidance Disposition, and Information Sensitivity on Information Disclosure: A Longitudinally, Time-Ordered Experiment Using EEG in E-Commerce and Social Media
Previous research on privacy has investigated information sharing as a single instance in time. What is not understood is how multiple instances of information sharing interact. Additionally, research has found inconsistent results on information sensitivity on disclosure. We theorise that these conflicting results are due to the anchoring and adjustment decision-making heuristic. The initial level of information sensitivity acts as an external anchoring point for subsequent sharing. Additionally, an individual’s disposition toward approach–avoidance, acting as an internal anchor, moderates the relationship between initial and subsequent information disclosure. Using a longitudinally, time-ordered experimental design, we found that while sharing behaviour of low-sensitive information is not affected by either the approach–avoidance tendencies of the individual or sensitivity level of initial information exposure, the sharing of high-sensitive information is significantly affected by both, such that disclosure is negatively influenced by initial exposure to high-sensitive details for those who display avoidance tendencies.
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