Paper Number

2296

Paper Type

SP

Abstract

While Responsible Artificial Intelligence (Responsible AI) has garnered much research attention, it has been approached mainly through a risk mitigation lens, focusing on downside protection and regulatory compliance. Although risk mitigation is a crucial facet of Responsible AI, it does extend beyond this as it can guide innovation towards solutions that improve lives. However, its value creation potential remains underexplored. This qualitative study addresses this gap by exploring the perspectives of AI practitioners in pioneering organisations that take a proactive, value-creation stance on Responsible AI. Thematic analysis revealed two main value creation themes: Strategic Positioning and Relational Gains. The findings of this study make an initial empirical contribution in substantiating Responsible AI practices as opportunities to create sustainable value for organisations.

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Jun 14th, 12:00 AM

Beyond Risk Mitigation: Practitioner Insights on Responsible AI as Value Creation

While Responsible Artificial Intelligence (Responsible AI) has garnered much research attention, it has been approached mainly through a risk mitigation lens, focusing on downside protection and regulatory compliance. Although risk mitigation is a crucial facet of Responsible AI, it does extend beyond this as it can guide innovation towards solutions that improve lives. However, its value creation potential remains underexplored. This qualitative study addresses this gap by exploring the perspectives of AI practitioners in pioneering organisations that take a proactive, value-creation stance on Responsible AI. Thematic analysis revealed two main value creation themes: Strategic Positioning and Relational Gains. The findings of this study make an initial empirical contribution in substantiating Responsible AI practices as opportunities to create sustainable value for organisations.

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