Paper Number
1986
Paper Type
Complete Research Paper
Abstract
The advance of generative artificial intelligence (GenAI) is rapidly progressing and inundating markets with its outputs. Moreover, the creativity of these systems is increasing, potentially leading to the creation of disruptive innovations in the future. Previously, research has examined acceptance of Artificial Intelligence (AI) systems and disruptive innovations independently. We are combining two research areas to shift the focus from studying the acceptance of AI systems to examining the acceptance of GenAI generated disruptive innovations. Thus, we ask, what factors drive the acceptance of disruptive innovations created by GenAI? Therefore, we conducted 18 interviews with 19 AI experts and identified several factors that could enhance acceptance in this case. The perceived usefulness of disruptive innovations appears to be the key factor, which indicates internal validity with existing research. However, higher quality expectations and the desire for traceability and comparability of disruptive innovations suggest a distinction from human-created ones.
Recommended Citation
Mayer, Valentin and Guggenberger, Tobias, "Navigating Public Sentiment: Acceptance of Disruptive Innovations Created by Transformational Generative AI" (2024). ECIS 2024 Proceedings. 4.
https://aisel.aisnet.org/ecis2024/track04_impactai/track04_impactai/4
Navigating Public Sentiment: Acceptance of Disruptive Innovations Created by Transformational Generative AI
The advance of generative artificial intelligence (GenAI) is rapidly progressing and inundating markets with its outputs. Moreover, the creativity of these systems is increasing, potentially leading to the creation of disruptive innovations in the future. Previously, research has examined acceptance of Artificial Intelligence (AI) systems and disruptive innovations independently. We are combining two research areas to shift the focus from studying the acceptance of AI systems to examining the acceptance of GenAI generated disruptive innovations. Thus, we ask, what factors drive the acceptance of disruptive innovations created by GenAI? Therefore, we conducted 18 interviews with 19 AI experts and identified several factors that could enhance acceptance in this case. The perceived usefulness of disruptive innovations appears to be the key factor, which indicates internal validity with existing research. However, higher quality expectations and the desire for traceability and comparability of disruptive innovations suggest a distinction from human-created ones.
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.