Paper Number

2291

Paper Type

SP

Abstract

Governments, Universities and Industries have recognised the benefits of University-Industry Partnership (UIP) in meeting the lifelong expectations of learners. While such partnership is common in the STEM discipline, it is not common in business studies. The University partnership for the Bachelor of Business has been able blend academic rigor with practical insights. This research showcases RMIT University’s Bachelor of Business program partnership with over 50 industry partners for the quality of business education. It seeks to establish the best alternative of UIP for achieving the best-valued outcome. Underpinned by the Triple Helix Theory and Social Network Analysis, the research seamlessly uses Delphi and the Analytic Hierarchical Process to collect and analyse data. The research findings shed light on the innovative approaches employed to bridge the gap between academic theory and practical business challenges and present a template for other universities to follow in achieving an enduring UIP.

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Jun 14th, 12:00 AM

REVOLUTIONISING BUSINESS EDUCATION THROUGH STRATEGIC INDUSTRY PARTNERSHIPS: A STAKEHOLDERS PERSPECTIVE

Governments, Universities and Industries have recognised the benefits of University-Industry Partnership (UIP) in meeting the lifelong expectations of learners. While such partnership is common in the STEM discipline, it is not common in business studies. The University partnership for the Bachelor of Business has been able blend academic rigor with practical insights. This research showcases RMIT University’s Bachelor of Business program partnership with over 50 industry partners for the quality of business education. It seeks to establish the best alternative of UIP for achieving the best-valued outcome. Underpinned by the Triple Helix Theory and Social Network Analysis, the research seamlessly uses Delphi and the Analytic Hierarchical Process to collect and analyse data. The research findings shed light on the innovative approaches employed to bridge the gap between academic theory and practical business challenges and present a template for other universities to follow in achieving an enduring UIP.

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