Sustainability vs. Price: Analysis of Electric Multi-Modal Vehicle Sharing Systems under Substitution Effects
To pave the path for sustainable mobility, Information Systems are a promising tool to encourage users to adopt more sustainable mobility behavior. In this study, we investigate how potential demand management interventions affect the economic and environmental metrics of a multi-modal vehicle sharing operator. To this end, we narrow our focus on two important user characteristics, namely the users' flexibility and willingness to pay an additional premium for more environmentally sustainable vehicles. Our study employs a combined discrete-event and multi-agent simulation approach, which we calibrate with real-world rental data of leading free-floating vehicle sharing platforms. The results show that it is economically and ecologically disadvantageous for both the society and the fleet operator to simply increase users' mode choice flexibility. However, we clearly observe that this picture flips once users are willing to pay a surcharge to rent more environmentally sustainable vehicles.
Demircan, Muhammed; Ahadi, Ramin; and Ketter, Wolfgang, "Sustainability vs. Price: Analysis of Electric Multi-Modal Vehicle Sharing Systems under Substitution Effects" (2022). ECIS 2022 Research Papers. 162.
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