Paper Number

1679

Abstract

In an increasingly dynamic market environment, companies face the challenge of having to react to rapidly changing environmental requirements. In this context, the ability to reorganize in a targeted and effective manner is an important prerequisite for the subsequent success of a company. This study examined reorganization as a dynamic capability of mechanical engineering companies in the context of digital servitization. Through a thematic analysis, we wanted to determine which capabilities the particular dynamic capability to reorganize comprises and which activities are necessary to build up the capabilities. The conducted qualitative empirical study research approach resulted in a total of nine capabilities, which can be categorized into the sensing, seizing, and transforming capabilities. We assigned two sensing, two seizing, and four transforming capabilities. In addition, we identified one overarching capability of reorganization which is relevant in all three categories. Ultimately, the nine capabilities were visualized in a process model for reorganization.

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