Paper Number

1262

Abstract

Business organizations are increasing their investments in resources related to data analytics. However, these investments would not be transferred to business value unless business organizations use these resources efficiently for value creation. Prior literature has suggested that data analytics capabilities (DAC) are critical in generating value from data and data analytics for business organizations. However, prior research has primarily centered on examining the role of resources in data and data-related technologies and ignored the importance of data services and the quality of data-related resources in building DAC and in generating value. Thus, this study develops a data analytics capability building model based on the resource-based view and the information systems success model to explain how data quality, data system quality, and data service quality in business organizations may help build DAC, which could enhance business organizations’ business performance.

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