Non-Adoption of Crypto-Assets: Exploring the Role of Trust, Self-Efficacy, and Risk

Authors

Artemij Voskobojnikov, University of British ColumbiaFollow
Svetlana Abramova, University of InnsbruckFollow
Konstantin (Kosta) Beznosov, University of British ColumbiaFollow
Rainer Böhme, University of InnsbruckFollow

Paper Number

1092

Abstract

Over the last years, crypto-assets have gained significant interest from private investors, academia, and industry. While the user population and their motivations, perceptions, and behaviors have been studied, non-adopters and factors influencing their decision have been left unexplored. This work fills this knowledge gap and sheds light on the effects of trust, perceived self-efficacy, and risk, which have been shown to be the key antecedents to technology acceptance, on the adoption intention of non-users. We propose and empirically test a theoretical model that explains the adoption intention of crypto-assets among those, who decided against using them. The validity of the model is assessed in a structural equation model analysis of 204 non-users. Results revealed that trust is a critical factor affecting adoption intention, with perceived self-efficacy having a mediating effect. Building on the results, practical recommendations are offered that could lower the entry barriers and facilitate the adoption of crypto-assets.

Recommended Citation

Voskobojnikov, Artemij; Abramova, Svetlana; Beznosov, Konstantin (Kosta); and Böhme, Rainer, "Non-Adoption of Crypto-Assets: Exploring the Role of Trust, Self-Efficacy, and Risk" (2021). ECIS 2021 Research Papers. 9.
https://aisel.aisnet.org/ecis2021_rp/9