Due to the increasing amount of data, media companies increasingly use algorithms and artificial intelligence (AI) for both researching topics and autonomously creating journalistic articles and for publishing content on social media. However, previous studies found an increase of uncertainty of social media as a source of information, due to fake news and nontransparency of the source. Research on the credibility of using AI in journalism and trust in AI-generated articles is still in early stages. Therefore, we conducted an online survey (n = 122) to examine whether transparent communication and explanation of AI use in journalism can lead to more credibility. In contrast to previous findings, we could show that explanations and transparency do not have an impact on the credibility. However, we found that the credibility of media companies and users’ experience with social media as well as the AI experience positively impacts the trust in AI-generated content.
Hofeditz, Lennart; Mirbabaie, Milad; Holstein, Jasmin; and Stieglitz, Stefan, "DO YOU TRUST AN AI-JOURNALIST? A CREDIBILITY ANALYSIS OF NEWS CONTENT WITH AI-AUTHORSHIP" (2021). ECIS 2021 Research Papers. 50.
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