This paper presents a framework for the microprocesses involved in the recognition of digital transformation opportunities (DTOs) within organisations. The framework was developed in two iterations, synthesizing concepts from the entrepreneurship and digital innovation field and the function– behaviour–structure (FBS) framework from design research. It includes three distinct elements of the recognition process: (1) organisational representation, (2) technology lens and (3) DTO. These elements are embedded in the FBS framework by refining them into the ontological categories of function, behaviour and structure and by locating them in three ‘worlds’: external, interpreted and expected. The interactions between the different categories and worlds compose a set of microprocesses that can provide a rich foundation for research in digital transformation and for the development of tool chains for iterative transformation support.
Muehlburger, Manuel; Kannengiesser, Udo; Krumay, Barbara; and Stary, Christian, "A Framework for Recognizing Digital Transformation Opportunities" (2020). In Proceedings of the 28th European Conference on Information Systems (ECIS), An Online AIS Conference, June 15-17, 2020.
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