To mitigate climate change and significantly lower greenhouse emissions, individuals need to behave in a more sustainable manner. With nearly one quarter of emissions stemming from transport, greener mobility services and transportation modes are in great need. The information system (IS) community has accepted responsibility to contribute to environmentally friendly technologies and actions. IS can play an important role in enabling and fostering user behavior changes, yet research is sparse on how IS usage and sustainable real-world behavior coincide. With commuting increasingly contributing to individual transport CO2 emissions, this study focuses on travels that employees carry out to commute. We model the real-world Business Trip Ridesharing (BTRS) behavior following the Theory of Planned Behavior—and likewise Green IS usage with the Technology Acceptance Model. The interlinkage of both realms was hypothesized using a Blended Environment (BE) framework. Drawing on a survey from a real-world case study with a large Western European company, our results indicate that (1) Green IS usage influences real-world BTRS behavior and (2) the antecedents of BTRS behavior influence the Green IS usage. We render support for the BE framework and imply scholars as well as practitioners should take both analog and digital realms into concurrent consideration.
Lembcke, Tim-Benjamin and Herrenkind, Bernd, "Real-World Sustainability Impact of Green Information Systems: Nudging People Towards Business Trip Ridesharing" (2020). In Proceedings of the 28th European Conference on Information Systems (ECIS), An Online AIS Conference, June 15-17, 2020.
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