Paper Type
Teaching Case
Description
Triton is a small esourcing company located in Southern England. Triton operates in the e-procurement space whereby it enables clients to create their own e-auction interfaces. The reverse auction model is in significantly widespread use in the e-procurement sector. Triton has key competencies within this space. As a recently established start up company, Triton faces a couple of key challenges. First it is unclear which market it should operate in. Should it for instance, service all sorts of customers in the procurement market or address the needs of a specialist segment. Second, Triton also hasn´t been able to figure out whether it should direct its efforts to locate public sector projects or create customised solutions for smaller companies that are coming into the market. Being a small company it needs to build reputation by creating uniquly reliable customer service yet such a strategy tends to impact on its cash flow in the short term. By placing oneself as a consultant to Triton, the student will be expected to develop a strategic plan for its growth. The strategic plan in essence is expected to address the immediate past, present and future existence and growth of Triton´s business.
PROJECT UNIVERSE - ESOURCING STRATEGY
Triton is a small esourcing company located in Southern England. Triton operates in the e-procurement space whereby it enables clients to create their own e-auction interfaces. The reverse auction model is in significantly widespread use in the e-procurement sector. Triton has key competencies within this space. As a recently established start up company, Triton faces a couple of key challenges. First it is unclear which market it should operate in. Should it for instance, service all sorts of customers in the procurement market or address the needs of a specialist segment. Second, Triton also hasn´t been able to figure out whether it should direct its efforts to locate public sector projects or create customised solutions for smaller companies that are coming into the market. Being a small company it needs to build reputation by creating uniquly reliable customer service yet such a strategy tends to impact on its cash flow in the short term. By placing oneself as a consultant to Triton, the student will be expected to develop a strategic plan for its growth. The strategic plan in essence is expected to address the immediate past, present and future existence and growth of Triton´s business.