Paper Type
Complete Research Paper
Description
In the present study, we investigate to which degree persuasion profiling can increase the effectiveness of adaptive persuasive systems. For this purpose, an experiment was conducted in which subjects were exposed to persuasive SMS messages under three experimental conditions. One group received messages that fit to their personality traits, a second group obtained messages that do not fit, and a third group was exposed to a random selection of messages. Comparing the degree to which the three experimental groups responded to the messages, we could show that well-fitting messages and randomly selected messages perform significantly better than non-fitting messages, whereas the difference between well-fitting and randomly selected messages was not significant.
PERSUASIVE MESSAGES: THE EFFECT OF PROFILING
In the present study, we investigate to which degree persuasion profiling can increase the effectiveness of adaptive persuasive systems. For this purpose, an experiment was conducted in which subjects were exposed to persuasive SMS messages under three experimental conditions. One group received messages that fit to their personality traits, a second group obtained messages that do not fit, and a third group was exposed to a random selection of messages. Comparing the degree to which the three experimental groups responded to the messages, we could show that well-fitting messages and randomly selected messages perform significantly better than non-fitting messages, whereas the difference between well-fitting and randomly selected messages was not significant.