Improving Sensing And Seizing Capabilities Of A Firm By Measuring Corporate Reputation Based On Social Media Data

Authors

Janek Benthaus, Goethe University, Frankfurt am Main, GermanyFollow
Immanuel Pahlke, Goethe University, Frankfurt am Main, Hesse, GermanyFollow
Roman Beck, Goethe University, Frankfurt am Main, Hesse, GermanyFollow
Christoph Seebach, Goethe University, Frankfurt am Main, GermanyFollow

Recommended Citation

Benthaus, Janek; Pahlke, Immanuel; Beck, Roman; and Seebach, Christoph, "Improving Sensing And Seizing Capabilities Of A Firm By Measuring Corporate Reputation Based On Social Media Data" (2013). ECIS 2013 Completed Research. 222.
https://aisel.aisnet.org/ecis2013_cr/222