Abstract

The study explores public sentiment and thematic discourse surrounding the Paris Olympics 2024 opening ceremony through the analysis of YouTube comments. Employing advanced natural language processing methods, the research leverages sentiment analysis using a RoBERTa-based model and topic modelling through Latent Dirichlet Allocation (LDA) and BERTopic. The analysis of over 20,000 comments highlights diverse audience reactions, uncovering themes of cultural pride, artistic appreciation, and significant polarization on ideological and religious topics. Positive sentiments emphasize inclusivity, creative displays, and national pride, while negative sentiments critique perceived political messaging and religious insensitivity. Neutral observations reflect analytical engagement with the event. The comparison of LDA and BERTopic reveals both overarching themes and nuanced insights, underscoring the value of complementary methodologies in capturing complex audience dynamics. The findings emphasize the challenges and opportunities of crafting global events that resonate across diverse cultural expectations, offering actionable recommendations for enhancing inclusivity and mitigating controversy in future international ceremonies

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