Abstract
Online reviews, being one of the forms of electronic word-of-word (eWOM), have become one of the key sources of information for modern consumers. Based on a sample of 262 respondents, obtained through an online questionnaire, the structural equations model was used to analyze the impact of reviews on the intention to purchase technological products. The results showed that certain characteristics of online reviews, such as ease of use and reviews quality, and reviewers, such as reviewers trustworthiness, have a positive effect on the information usefulness. In turn, it is observed that the information usefulness positively influences the adoption of this same information. Finally, the information adoption and involvement with technological products have a positive influence on the purchase intention of these products.
Recommended Citation
Marcos, Anabela and Alves, Sara, "The impact of reviews on the intention to purchase technological products" (2020). CAPSI 2020 Proceedings. 6.
https://aisel.aisnet.org/capsi2020/6