Abstract

The global marketplace has experienced a significant transformation due to recent technological advancements. With the advent of enhanced see-through displays, advanced 3D visualisation techniques and faster mobile internet coupled with new sensors, various reality formats gained impressive popularity. As a result, major players in the industry have introduced a wide range of devices to assert their dominance in this rapidly evolving market. These technological advancements urge the academic community to conceptualise simultaneously developing terms and build robust theoretical frameworks. Appreciable academic research has been devoted to AR and VR as distinct concepts. However, the development of MR has unified this knowledge under the inclusive term of Extended Reality (XR). There is an ongoing debate on this term and its respective abbreviation. Considering these factors, we formulate a theoretical framework for XR. Our framework expands the Virtual Space and Place Theory and lays the groundwork for XR Theory. We also present our conceptual framework's implications for researchers and practitioners.

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