Social Customer Relationship Management (Social CRM) - Application and Technology

Authors

Rainer Alt, Information Systems Institute University of LeipzigFollow
Olaf Reinhold, University of LeipzigFollow

Document Type

Catchword

Recommended Citation

Alt, Rainer and Reinhold, Olaf (2012) "Social Customer Relationship Management (Social CRM) - Application and Technology," Business & Information Systems Engineering: Vol. 4: Iss. 5, 287-291.
Available at: https://aisel.aisnet.org/bise/vol4/iss5/6