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Online petitions have been a popular and effective means for the public to voice their opinions and potentially influence society. E-petitioners can be regarded as influencers or leaders who leverage their social impacts beyond the digital world. In the current study, we collected 41,952 e-petitions from change.org and used an advanced text-mining model (Roberta-base model) to detect petitioners' Big Five personality traits. Then, by applying the trait theory and leadership literature, we developed a research model and provided an in-deep understanding of how petitioners' personalities can influence the petition's success. Our findings indicate that while neuroticism turns out to have a positive effect, agreeableness and conscientiousness are significant negative factors that can hinder the success of an online petition.

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1313

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Aug 10th, 12:00 AM

Personality and E-petition Success: Perspectives of Online Leadership

Online petitions have been a popular and effective means for the public to voice their opinions and potentially influence society. E-petitioners can be regarded as influencers or leaders who leverage their social impacts beyond the digital world. In the current study, we collected 41,952 e-petitions from change.org and used an advanced text-mining model (Roberta-base model) to detect petitioners' Big Five personality traits. Then, by applying the trait theory and leadership literature, we developed a research model and provided an in-deep understanding of how petitioners' personalities can influence the petition's success. Our findings indicate that while neuroticism turns out to have a positive effect, agreeableness and conscientiousness are significant negative factors that can hinder the success of an online petition.

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