Paper Type

Complete

Description

Artificial Intelligence (AI) tools are becoming everyday tool for business of all sizes. Business and management students who have good understanding of AI concepts, tools, technologies, and ethics will have an advantage in contributing to the integration of AI technologies in business. The objective of this study is to examine the effectiveness of using problem-based learning (PBL) and project-based learning (PjBL) to teach AI literacy to master's level management students in a university setting. A module on AI literacy was developed using PBL and PjBL, and a quantitative approach was employed to assess its effectiveness by measuring students' experiences and perceived AI literacy level before and after the module. The results indicate that both PBL and PjBL approaches are effective in developing AI literacy, with 69% of students reporting an increase in their AI literacy level after completing the module. The study also offers recommendations for future AI literacy education in business schools.

Paper Number

1365

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Aug 10th, 12:00 AM

Developing AI Literacy of Management Students using Problem and Project based Learning

Artificial Intelligence (AI) tools are becoming everyday tool for business of all sizes. Business and management students who have good understanding of AI concepts, tools, technologies, and ethics will have an advantage in contributing to the integration of AI technologies in business. The objective of this study is to examine the effectiveness of using problem-based learning (PBL) and project-based learning (PjBL) to teach AI literacy to master's level management students in a university setting. A module on AI literacy was developed using PBL and PjBL, and a quantitative approach was employed to assess its effectiveness by measuring students' experiences and perceived AI literacy level before and after the module. The results indicate that both PBL and PjBL approaches are effective in developing AI literacy, with 69% of students reporting an increase in their AI literacy level after completing the module. The study also offers recommendations for future AI literacy education in business schools.

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