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Paper Type
Complete
Description
The relationship between digital transformation and organizational identity is an immanent topic in IS, which is especially relevant for small- and medium-sized enterprises (SMEs) due to their reliance on implementing digital technologies to stay competitive. However, little is known about this relationship in this specific context. Based on theories and concepts about digital transformation, organizational identity, and SMEs, we conducted an in-depth case study with a German Mittelstand company in the engineering sector. Building on a conceptual archetype framework, we reveal that different manifestations of digital transformation have different impact on organizational identity. Thereby, we contribute to IS research by highlighting the mutual dependency of these concepts and by underlining the necessity for being aligned to the specifics of SMEs. Moreover, we derive practical implications for managers that help to anticipate the effects of digital transformation within their strategic decision processes.
Paper Number
1492
Recommended Citation
Graf, Angela; Waltermann, Hubertus; Müller, Lea; and Hess, Thomas, "Investigating the Impact of Digital Transformation on Organizational Identity in an SME: Insights from an In-Depth Case Study" (2023). AMCIS 2023 Proceedings. 9.
https://aisel.aisnet.org/amcis2023/sig_dite/sig_dite/9
Investigating the Impact of Digital Transformation on Organizational Identity in an SME: Insights from an In-Depth Case Study
The relationship between digital transformation and organizational identity is an immanent topic in IS, which is especially relevant for small- and medium-sized enterprises (SMEs) due to their reliance on implementing digital technologies to stay competitive. However, little is known about this relationship in this specific context. Based on theories and concepts about digital transformation, organizational identity, and SMEs, we conducted an in-depth case study with a German Mittelstand company in the engineering sector. Building on a conceptual archetype framework, we reveal that different manifestations of digital transformation have different impact on organizational identity. Thereby, we contribute to IS research by highlighting the mutual dependency of these concepts and by underlining the necessity for being aligned to the specifics of SMEs. Moreover, we derive practical implications for managers that help to anticipate the effects of digital transformation within their strategic decision processes.
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