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Paper Type
ERF
Description
As a crucial contributor to organizational performance and competitive advantage, the ability to develop original and effective ideas has been identified as a key component. As digital technologies advance, businesses increasingly utilize virtual teams due to their cost-effectiveness and efficiency. Moreover, in recent years, there has been an increase in interest in a new concept of work environments known as metaverses. However, the creative performance of virtual teams in the metaverse setting is not sufficiently understood. Hence, we offer a research model to investigate the effect of metaverse technology on creative performance in virtual teams.
Paper Number
1165
Recommended Citation
Lee, Joonghee, "The Impact of Metaverse Technology Use on Team Creativity in Virtual Teams" (2023). AMCIS 2023 Proceedings. 2.
https://aisel.aisnet.org/amcis2023/fow/fow/2
The Impact of Metaverse Technology Use on Team Creativity in Virtual Teams
As a crucial contributor to organizational performance and competitive advantage, the ability to develop original and effective ideas has been identified as a key component. As digital technologies advance, businesses increasingly utilize virtual teams due to their cost-effectiveness and efficiency. Moreover, in recent years, there has been an increase in interest in a new concept of work environments known as metaverses. However, the creative performance of virtual teams in the metaverse setting is not sufficiently understood. Hence, we offer a research model to investigate the effect of metaverse technology on creative performance in virtual teams.
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