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Paper Type

ERF

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As a crucial contributor to organizational performance and competitive advantage, the ability to develop original and effective ideas has been identified as a key component. As digital technologies advance, businesses increasingly utilize virtual teams due to their cost-effectiveness and efficiency. Moreover, in recent years, there has been an increase in interest in a new concept of work environments known as metaverses. However, the creative performance of virtual teams in the metaverse setting is not sufficiently understood. Hence, we offer a research model to investigate the effect of metaverse technology on creative performance in virtual teams.

Paper Number

1165

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Aug 10th, 12:00 AM

The Impact of Metaverse Technology Use on Team Creativity in Virtual Teams

As a crucial contributor to organizational performance and competitive advantage, the ability to develop original and effective ideas has been identified as a key component. As digital technologies advance, businesses increasingly utilize virtual teams due to their cost-effectiveness and efficiency. Moreover, in recent years, there has been an increase in interest in a new concept of work environments known as metaverses. However, the creative performance of virtual teams in the metaverse setting is not sufficiently understood. Hence, we offer a research model to investigate the effect of metaverse technology on creative performance in virtual teams.

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