Coopetition in Entertainment Live Streaming: A Research Agenda

Presenter Information

Xiaofei Song, University of Nottingham Ningbo ChinaFollow
Mengyao Fu, City University of Hong KongFollow
Jie Fang, University of Nottingham Ningbo ChinaFollow
Zhao Cai, University of Nottingham Ningbo ChinaFollow
Alain Chong, University of NottinghamFollow

Paper Type

ERF

Paper Number

1557

Description

The growth of the live streaming industry has introduced a novel digital entertainment environment and laid the foundation for advancing research in a relatively untouched space. Co-broadcasting is an increasingly popular type of live event where streamers teamed together to co-create content on a shared screen. Balancing between competition and collaboration, co-broadcasting resembles a coopetitive activity where streamers collaborate to deliver entertaining content while cultivate a competitive atmosphere to spur viewer engagement simultaneously. In turn, such streamer-viewer dynamics have given rise to ample opportunities for research. To this end, we advance a research agenda for co-broadcasting that distinguishes competition, collaboration, and coopetition perspectives in putting forth knowledge gaps pertinent to each perspective.

Comments

VCC

Recommended Citation

Song, Xiaofei; Fu, Mengyao; Fang, Jie; Cai, Zhao; and Chong, Alain, "Coopetition in Entertainment Live Streaming: A Research Agenda" (2022). AMCIS 2022 Proceedings. 6.
https://aisel.aisnet.org/amcis2022/vcc/vcc/6