SIG Green - Green IS and Sustainability
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Paper Type
Complete
Paper Number
1326
Description
Digitally enabled mobility services and their associated information systems (IS) have spread rapidly in recent times, for example in the form of smartphone and in-vehicle applications. Such services often enable users to achieve more environmentally friendly, equitable, and safe individual mobility. User interfaces typically feature digital maps to facilitate spatial orientation and choice. This study pioneers an investigation of digital maps for low-stake decision making as prevalent in mobility IS. To this end, we blend previous theoretical research on task and map complexity from other disciplines. By analyzing data from a discrete choice experiment, we confirm the hypothesized relationship between visual map intricacy, choice complexity, and informational performance, measured as behavioral consistency. We propose an IS research agenda to initiate a discussion about design of and human interaction with digital maps, their role for mobility IS, and for our field beyond.
Recommended Citation
Willnat, Mathias; Lembcke, Tim-Benjamin; Menck, Jannes Heinrich Diedrich; Kegel, Felix; and Prinz, Christoph, "Digital Map Complexity and Behavioral Consistency in Mobility Information Systems" (2022). AMCIS 2022 Proceedings. 3.
https://aisel.aisnet.org/amcis2022/sig_green/sig_green/3
Digital Map Complexity and Behavioral Consistency in Mobility Information Systems
Digitally enabled mobility services and their associated information systems (IS) have spread rapidly in recent times, for example in the form of smartphone and in-vehicle applications. Such services often enable users to achieve more environmentally friendly, equitable, and safe individual mobility. User interfaces typically feature digital maps to facilitate spatial orientation and choice. This study pioneers an investigation of digital maps for low-stake decision making as prevalent in mobility IS. To this end, we blend previous theoretical research on task and map complexity from other disciplines. By analyzing data from a discrete choice experiment, we confirm the hypothesized relationship between visual map intricacy, choice complexity, and informational performance, measured as behavioral consistency. We propose an IS research agenda to initiate a discussion about design of and human interaction with digital maps, their role for mobility IS, and for our field beyond.
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