SIG GlobDev - Global Development
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Paper Type
ERF
Paper Number
1414
Description
Mobile Money Services are essential for dealing with transactions in today's digital economy. The use of mobile money services is an essential contributor to financial inclusion and economic development in developing countries. Unfortunately, the service has become a platform for fraud and other risky online activities. It is therefore imperative for users to rely on behaviors that protect their mobile money wallets in order to continuously use the service. However, there is no empirical evidence on this in the literature. This study therefore intends to investigate the effects of user security behaviors on the continuance use of mobile money services in Ghana. To do this, our study seeks to develop a conceptual model based on the protection motivation theory and validate it using survey data from mobile money users in Ghana and structural equation modelling. Findings from this study are intended to make major contributions to research, practice and policy. Keywords security behavior, continuance use, mobile money services, protection motivation.
Recommended Citation
Seini, Adiata Borresa; Adam, Ibrahim Osman; Alhassan, Muftawu Dzang; and NOUTERAH, LOUIS, "Examining the Effect of Security Behavior on the Continuance Use of Mobile Money Services in Ghana: A protection Motivation Perspective" (2022). AMCIS 2022 Proceedings. 4.
https://aisel.aisnet.org/amcis2022/sig_globdev/sig_globdev/4
Examining the Effect of Security Behavior on the Continuance Use of Mobile Money Services in Ghana: A protection Motivation Perspective
Mobile Money Services are essential for dealing with transactions in today's digital economy. The use of mobile money services is an essential contributor to financial inclusion and economic development in developing countries. Unfortunately, the service has become a platform for fraud and other risky online activities. It is therefore imperative for users to rely on behaviors that protect their mobile money wallets in order to continuously use the service. However, there is no empirical evidence on this in the literature. This study therefore intends to investigate the effects of user security behaviors on the continuance use of mobile money services in Ghana. To do this, our study seeks to develop a conceptual model based on the protection motivation theory and validate it using survey data from mobile money users in Ghana and structural equation modelling. Findings from this study are intended to make major contributions to research, practice and policy. Keywords security behavior, continuance use, mobile money services, protection motivation.
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SIG GlobDev