Strategic and Competitive Uses of Information & Digital Technologies (SCUIDT)
Paper Type
Complete
Paper Number
1395
Description
The Coronavirus (COVID-19) crisis is changing business models across countries and industries. Although IT-enabled services effectively deployed short-term work-from-home (WFH) solutions to facilitate commerce and omnichannel communication during the pandemic, many are now exploring the viability of a long-term work-at-home (WAH) approach. This short-term vs long-term arrangement for work in the age of digitization represents a strategic conundrum. Using an illustrative case of a real-world contact center GenNext (real name withheld), we discuss a potential approach to address this strategic conundrum based on the Evaporating Cloud (EC). The paper discusses how such an approach enabled GenNext to formulate and analyze the conundrum systematically and develop effective innovative solutions. The paper concludes with implications for the future of work in the digital age.
Recommended Citation
Vijaykar, Shreekant; Karhade, Prasanna; and Gupta, Mahesh, "Work-From-Home vs. Work-At-Home: A Strategic Conundrum in the Digital Age" (2021). AMCIS 2021 Proceedings. 9.
https://aisel.aisnet.org/amcis2021/strategic_is/strategic_is/9
Work-From-Home vs. Work-At-Home: A Strategic Conundrum in the Digital Age
The Coronavirus (COVID-19) crisis is changing business models across countries and industries. Although IT-enabled services effectively deployed short-term work-from-home (WFH) solutions to facilitate commerce and omnichannel communication during the pandemic, many are now exploring the viability of a long-term work-at-home (WAH) approach. This short-term vs long-term arrangement for work in the age of digitization represents a strategic conundrum. Using an illustrative case of a real-world contact center GenNext (real name withheld), we discuss a potential approach to address this strategic conundrum based on the Evaporating Cloud (EC). The paper discusses how such an approach enabled GenNext to formulate and analyze the conundrum systematically and develop effective innovative solutions. The paper concludes with implications for the future of work in the digital age.
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.