Strategic and Competitive Uses of Information & Digital Technologies (SCUIDT)

Paper Type

Complete

Paper Number

1485

Description

This study analyses the effects of social media on innovation performance. The objective is twofold: 1) to test the effect of social media use on innovation performance in SMEs; and 2) to investigate the role of analytics capability in the relationship between social media use and innovation performance. To reach these objectives an online survey was conducted. A total of 110 senior managers from manufacturing SMEs participated. The results reveal that social media use has a positive effect on innovation performance, and that analytics capability plays a mediation role between social media and innovation performance. This study extends the research on social media and the knowledge on the resource-based view, describing the achievement of competitive advantages through analytics capability development.

Share

COinS
 
Aug 9th, 12:00 AM

Effects of Social Media Use on Innovation Performance

This study analyses the effects of social media on innovation performance. The objective is twofold: 1) to test the effect of social media use on innovation performance in SMEs; and 2) to investigate the role of analytics capability in the relationship between social media use and innovation performance. To reach these objectives an online survey was conducted. A total of 110 senior managers from manufacturing SMEs participated. The results reveal that social media use has a positive effect on innovation performance, and that analytics capability plays a mediation role between social media and innovation performance. This study extends the research on social media and the knowledge on the resource-based view, describing the achievement of competitive advantages through analytics capability development.

When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.