Social Inclusion and Social-Technical Issues (SIG SI)

Paper Type

Complete

Paper Number

1115

Description

The proliferation of social networking sites (SNS) is increasing SNS habit and addiction. The increasing use of SNS has been known to augment cyberbullying perpetration. Even though habit has been argued to be a multidimensional trait comprising of awareness, control, and efficiency, literature in IS has mostly measured SNS, and IT use habits using a unidimensional scale. Our paper develops a novel second-order multidimensional scale to measure SNS habit and tests its validity by examining it in a nomological network of SNS addiction and cyberbullying perpetration along with network homophily and perceived value of liberal education. Our study shows that network homophily and perceived value of liberal education play a diagonally opposite moderating role, such that homophily intensifies, whereas liberal education lowers the impact of addiction on cyberbullying perpetration. Data were collected using MTurk workers and analyzed using SmartPLS. Theoretical, practical, and pedagogical implications are discussed.

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Aug 9th, 12:00 AM

Developing Multidimensional Scale for measuring Social Media Habit: A Nomological Examination in the Context of Cyberbullying

The proliferation of social networking sites (SNS) is increasing SNS habit and addiction. The increasing use of SNS has been known to augment cyberbullying perpetration. Even though habit has been argued to be a multidimensional trait comprising of awareness, control, and efficiency, literature in IS has mostly measured SNS, and IT use habits using a unidimensional scale. Our paper develops a novel second-order multidimensional scale to measure SNS habit and tests its validity by examining it in a nomological network of SNS addiction and cyberbullying perpetration along with network homophily and perceived value of liberal education. Our study shows that network homophily and perceived value of liberal education play a diagonally opposite moderating role, such that homophily intensifies, whereas liberal education lowers the impact of addiction on cyberbullying perpetration. Data were collected using MTurk workers and analyzed using SmartPLS. Theoretical, practical, and pedagogical implications are discussed.

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