Social Computing

Paper Type

ERF

Paper Number

1398

Description

Social networking influence can be seen on a global scale with Facebook in particular, attracting billions of active users per month. The current research conducts a replication study evaluating social networking continuance in South Korea comparing the results to outcomes from the original study conducted in the United States. The results demonstrate that findings are generalizable to the South Korea context but with several significant differences. The South Korea sample demonstrated a strong influence of system quality on social capital with no relation to user satisfaction. The South Korea sample also showed a direct relationship between social capital and continued use intention, which was insignificant in the original study.

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Aug 9th, 12:00 AM

Replication Study Evaluating SNS Continuance in the South Korean Context

Social networking influence can be seen on a global scale with Facebook in particular, attracting billions of active users per month. The current research conducts a replication study evaluating social networking continuance in South Korea comparing the results to outcomes from the original study conducted in the United States. The results demonstrate that findings are generalizable to the South Korea context but with several significant differences. The South Korea sample demonstrated a strong influence of system quality on social capital with no relation to user satisfaction. The South Korea sample also showed a direct relationship between social capital and continued use intention, which was insignificant in the original study.

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