Spanish, Portuguese, and Latin America (LACAIS Chapter)
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Paper Type
Complete
Paper Number
1137
Description
This research aimed to evaluate patterns of creation and dissemination of content, digitally. For that, secondary data were used, covering three variables concerning creating online content: publishing blogs and web pages, offering tips on various subjects and sharing authorial artistic content. For those who give tips, users perform various cultural activities such as going to art fairs, libraries, downloading music and watching series, and the tips may be about these activities. In addition, they demonstrate familiarity with the internet and use it for everyday activities. Regarding the creation of blogs and pages, users use the internet to study on their own. It is also possible to notice that many use it to read magazines and newspapers. Regarding the publication of artistic content by the authors, as it is an activity carried out by a very small portion of the respondents, it was not possible to identify a consistent pattern.
Recommended Citation
Kaneko, Nicolas Teichi and Mantovani, Daielly, "Cultural Activities and Online Content Creation: Applying the Market Basket Algorithm" (2021). AMCIS 2021 Proceedings. 1.
https://aisel.aisnet.org/amcis2021/lacais/lacais/1
Cultural Activities and Online Content Creation: Applying the Market Basket Algorithm
This research aimed to evaluate patterns of creation and dissemination of content, digitally. For that, secondary data were used, covering three variables concerning creating online content: publishing blogs and web pages, offering tips on various subjects and sharing authorial artistic content. For those who give tips, users perform various cultural activities such as going to art fairs, libraries, downloading music and watching series, and the tips may be about these activities. In addition, they demonstrate familiarity with the internet and use it for everyday activities. Regarding the creation of blogs and pages, users use the internet to study on their own. It is also possible to notice that many use it to read magazines and newspapers. Regarding the publication of artistic content by the authors, as it is an activity carried out by a very small portion of the respondents, it was not possible to identify a consistent pattern.
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