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Paper Type
Complete
Paper Number
1463
Description
Digitalization in human resource management (HRM) creates ambivalent experiences for users. Our case study extends the relational dialectics perspective to examine the ambivalent relationship between users and digital HRM during the post-adoption stage. Drawing from 30 in-depth interviews, we use thematic and contrapuntal analysis to identify and explore competing discourses users expressed about digital HRM. Our results show how five interrelated digital discursive struggles animated meanings about digital HRM: (1) empowerment versus avoidance, (2) ease of use versus complexity, (3) novelty versus conventionality, (4) ease of access versus the risk of disclosure, and (5) reliability versus distrust. Our conceptualization of digital relational dialectics and digital discursive struggles offers a promising avenue to understand ambivalent user relationships during the post-adoption stage. Advancing our understanding of digital discursive struggles creates the possibilities for continuously monitoring and improving user experience. Keywords Ambivalence; Case Study; Digital Relational Dialectics; Post-Adoption; Digital HRM.
Recommended Citation
Naidoo, Rennie and Ndlovu, Sifiso Wiseman, "Ambivalent Relations between Users and Digital HRM" (2021). AMCIS 2021 Proceedings. 11.
https://aisel.aisnet.org/amcis2021/adopt_diffusion/adopt_diffusion/11
Ambivalent Relations between Users and Digital HRM
Digitalization in human resource management (HRM) creates ambivalent experiences for users. Our case study extends the relational dialectics perspective to examine the ambivalent relationship between users and digital HRM during the post-adoption stage. Drawing from 30 in-depth interviews, we use thematic and contrapuntal analysis to identify and explore competing discourses users expressed about digital HRM. Our results show how five interrelated digital discursive struggles animated meanings about digital HRM: (1) empowerment versus avoidance, (2) ease of use versus complexity, (3) novelty versus conventionality, (4) ease of access versus the risk of disclosure, and (5) reliability versus distrust. Our conceptualization of digital relational dialectics and digital discursive struggles offers a promising avenue to understand ambivalent user relationships during the post-adoption stage. Advancing our understanding of digital discursive struggles creates the possibilities for continuously monitoring and improving user experience. Keywords Ambivalence; Case Study; Digital Relational Dialectics; Post-Adoption; Digital HRM.
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