Abstract
The introduction of subscription-based crowdfunding has created an additional stream for online content creators to fund their content production, build a community, and grow their revenue. In this paper, we investigate the impact of subscription-based crowdfunding adoption on content creators’ online channel performance. Using a unique and near homogenous data set of YouTube channels focused on “sailing”, and exploiting a quasi-natural experiment set-up, we show that subscription-based crowdfunding adoption results in an increase in channel performance in terms of registered new subscribers and views. We discuss the implications.
Recommended Citation
Fan-Osuala, Onochie, "Impact of subscription-based crowdfunding on creators’ online channels: Evidence from YouTube" (2019). AMCIS 2019 Proceedings. 18.
https://aisel.aisnet.org/amcis2019/virtual_communities/virtual_communities/18
Impact of subscription-based crowdfunding on creators’ online channels: Evidence from YouTube
The introduction of subscription-based crowdfunding has created an additional stream for online content creators to fund their content production, build a community, and grow their revenue. In this paper, we investigate the impact of subscription-based crowdfunding adoption on content creators’ online channel performance. Using a unique and near homogenous data set of YouTube channels focused on “sailing”, and exploiting a quasi-natural experiment set-up, we show that subscription-based crowdfunding adoption results in an increase in channel performance in terms of registered new subscribers and views. We discuss the implications.