Abstract

This study investigates the factors influencing financing performance of public crowdfunding projects. Based on the persuasion theory, we analyze the impact of information characteristics, issue involvement, information source credibility and social capital of information source on financing performance. Using the data in a large crowdfunding platform and the stepwise regression, we found that having evidence, project type, the number of successful projects in the past and the number of comments have a significant positive impact on financing performance. Our findings will make theoretical contributions to public crowdfunding, also help project creators and platform designers to manage public crowdfunding projects effectively.

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Factors Influencing Financing Performance of Public Crowdfunding Projects

This study investigates the factors influencing financing performance of public crowdfunding projects. Based on the persuasion theory, we analyze the impact of information characteristics, issue involvement, information source credibility and social capital of information source on financing performance. Using the data in a large crowdfunding platform and the stepwise regression, we found that having evidence, project type, the number of successful projects in the past and the number of comments have a significant positive impact on financing performance. Our findings will make theoretical contributions to public crowdfunding, also help project creators and platform designers to manage public crowdfunding projects effectively.